Alabama Brewers Guild

The core of our work with the Alabama Brewers Guild centered around identity. The guild already had a strong presence among brewers and within the world of legislative advocacy. but they needed a visual aesthetic that would make them more relatable to the general public. We worked to blend together the core elements of craft beer with a spirit that can only be found in Alabama in order to forge a new identity that allows the guild to exist on every front, whether in the courtroom or the taproom.

Identity Design

Red Clay Brewing Company Southern Renegade can design
Red Clay Brewing Company 53 Kolsch can design
Red Clay Brewing Company Southern Renegade can design
Red Clay Brewing Company Half-Time Hefeqeizen can design

Application Design

Display Design

Red Clay Brewing Company Southern Renegade can design

Iconography

Red Clay Brewing Company 53 Kolsch can design
Red Clay Brewing Company Southern Renegade can design
Red Clay Brewing Company Half-Time Hefeqeizen can design
Red Clay Brewing Company Southern Renegade can design
Red Clay Brewing Company Half-Time Hefeqeizen can design