The core of our work with the Alabama Brewers Guild centered around identity. The guild already had a strong presence among brewers and within the world of legislative advocacy. but they needed a visual aesthetic that would make them more relatable to the general public. We worked to blend together the core elements of craft beer with a spirit that can only be found in Alabama in order to forge a new identity that allows the guild to exist on every front, whether in the courtroom or the taproom.
