Faulkner University Upward Enrollment
Email Campaigns
Faulkner University has been a long-standing client of Baker Street, and we've been managing their prospect emails for the entirety of that time. These emails have been developed to target some of the pain points of adult students, and offer reassurance that the classes they'd be taking are designed with them and their busy schedules in mind. These emails are received after a form has been filled out on the website.
Social Media Marketing
We took to social media to promote Faulkner's programs of study in order to get people to those forms; specifically the Online MBA, MSM, and undergraduate degree programs. By implementing a new set of creative work every three weeks and optimizing to pull from the best performing imagery and copy of each prior version, we were able to ensure a consistent rate of growth by appealing to those who are most interesting in what Faulkner has to offer.
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HDX Targeting
We have also used HDX targeting with Faulkner University to target conferences that they weren't able to attend, and generate web traffic and inquiries that would otherwise have been completely impossible to obtain.
